{"id":1422,"date":"2019-11-30T09:34:36","date_gmt":"2019-11-30T14:34:36","guid":{"rendered":"https:\/\/mycoop.com\/blog\/?p=1422"},"modified":"2019-12-09T11:40:58","modified_gmt":"2019-12-09T16:40:58","slug":"say-hello-new-logo","status":"publish","type":"post","link":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/","title":{"rendered":"Say hello, New Logo"},"content":{"rendered":"\n<p>We launched a new logo, and starting to refresh our look. We\nloved our old logo, and there are many who felt the same. And yet, here we are\nto explain why we decided to evolve it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.002.jpeg\" alt=\"new mycoop logo\" class=\"wp-image-1424\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Making a change<\/h4>\n\n\n\n<p>Firstly, its not a change for the sake of change. That said, change is inevitable, and something to be embraced. A good reason to change a logo is that its not doing the job you want it to do.<\/p>\n\n\n\n<p>Our first logo was created before the company had launched. It was descriptive and clear and the building with the communication bubbles represented exactly what we were \u201cbuilding communication.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"738\" src=\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/mycooplogofinal.jpg\" alt=\"mycoop old logo\" class=\"wp-image-1425\"\/><\/figure>\n\n\n\n<p>Secondly, It was also extremely boring and predictable. It was an image of a building, every real estate company has an image of a building in their logo and quite frankly, we are not exactly a real estate company.<\/p>\n\n\n\n<p>Thirdly, the playfulness of our name wasn\u2019t visible, I mean we are \u201cmycoop\u201d we are about cooperation, sharing, enjoyment, locations, homes and birds\u2026.yes, we love birds. <a href=\"https:\/\/mycoop.com\/blog\/meaning-behind-the-name-mycoop\/\">See our post about the meaning behind the name.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.003.jpeg\" alt=\"mycoop happy bird\" class=\"wp-image-1426\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What&#8217;s next<\/h4>\n\n\n\n<p>We won&#8217;t bore you with the design thinking and the thought behind our font choices- you\u2019re busy people, and our main intention for this post was to let you know about the change, so you won\u2019t be too surprised when the icons on your phone\/laptop\/tablet look a little different.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.004.jpeg\" alt=\"mycoop bird designs\" class=\"wp-image-1427\"\/><\/figure>\n\n\n\n<p>Over the next few months, you\u2019ll see all the other visuals around mycoop aligning around this new direction: on the website, and in some place in the product (though not in a way that will keep you from the important business of managing your building, of course). We of course are still a startup, so no billboards and hats and t-shirts but if you really want some for your building you can always ask.<\/p>\n\n\n\n<p>Love where you live, the team from <a href=\"https:\/\/mycoop.com\/\">mycoop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We launched a new logo, and starting to refresh our look. We loved our old logo, and there are many who felt the same. And yet, here we [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[103],"tags":[198,197,21],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-company","tag-brand","tag-logo","tag-mycoop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Say hello, New Logo - Mycoop Blog<\/title>\n<meta name=\"description\" content=\"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say hello, New Logo - Mycoop Blog\" \/>\n<meta property=\"og:description\" content=\"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mycoop Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mycoop\/\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/mycoop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-30T14:34:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T16:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mycoop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mycoop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\"},\"author\":{\"name\":\"Mycoop\",\"@id\":\"https:\/\/mycoop.com\/blog\/#\/schema\/person\/75a45c37b57e8e2d908f79d644fc66d3\"},\"headline\":\"Say hello, New Logo\",\"datePublished\":\"2019-11-30T14:34:36+00:00\",\"dateModified\":\"2019-12-09T16:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\"},\"wordCount\":326,\"publisher\":{\"@id\":\"https:\/\/mycoop.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg\",\"keywords\":[\"brand\",\"logo\",\"mycoop\"],\"articleSection\":[\"The Company\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\",\"url\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\",\"name\":\"Say hello, New Logo - Mycoop Blog\",\"isPartOf\":{\"@id\":\"https:\/\/mycoop.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg\",\"datePublished\":\"2019-11-30T14:34:36+00:00\",\"dateModified\":\"2019-12-09T16:40:58+00:00\",\"description\":\"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.\",\"breadcrumb\":{\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage\",\"url\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg\",\"contentUrl\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mycoop.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Say hello, New Logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mycoop.com\/blog\/#website\",\"url\":\"https:\/\/mycoop.com\/blog\/\",\"name\":\"Mycoop Blog\",\"description\":\"Building life\",\"publisher\":{\"@id\":\"https:\/\/mycoop.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mycoop.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mycoop.com\/blog\/#organization\",\"name\":\"mycoop technologies\",\"url\":\"https:\/\/mycoop.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mycoop.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2018\/06\/iconlight256.png\",\"contentUrl\":\"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2018\/06\/iconlight256.png\",\"width\":256,\"height\":256,\"caption\":\"mycoop technologies\"},\"image\":{\"@id\":\"https:\/\/mycoop.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mycoop\/\",\"https:\/\/x.com\/mycoophq\",\"http:\/\/mycoophq\",\"https:\/\/www.linkedin.com\/company\/mycoop-inc-\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mycoop.com\/blog\/#\/schema\/person\/75a45c37b57e8e2d908f79d644fc66d3\",\"name\":\"Mycoop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mycoop.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e804b42e6f69f28b2e0ab1e6ab89fedf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e804b42e6f69f28b2e0ab1e6ab89fedf?s=96&d=mm&r=g\",\"caption\":\"Mycoop\"},\"sameAs\":[\"www.facebook.com\/mycoop\"],\"url\":\"https:\/\/mycoop.com\/blog\/author\/mycoop\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Say hello, New Logo - Mycoop Blog","description":"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/","og_locale":"en_US","og_type":"article","og_title":"Say hello, New Logo - Mycoop Blog","og_description":"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.","og_url":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/","og_site_name":"Mycoop Blog","article_publisher":"https:\/\/www.facebook.com\/Mycoop\/","article_author":"www.facebook.com\/mycoop","article_published_time":"2019-11-30T14:34:36+00:00","article_modified_time":"2019-12-09T16:40:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg","type":"image\/jpeg"}],"author":"Mycoop","twitter_misc":{"Written by":"Mycoop","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#article","isPartOf":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/"},"author":{"name":"Mycoop","@id":"https:\/\/mycoop.com\/blog\/#\/schema\/person\/75a45c37b57e8e2d908f79d644fc66d3"},"headline":"Say hello, New Logo","datePublished":"2019-11-30T14:34:36+00:00","dateModified":"2019-12-09T16:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/"},"wordCount":326,"publisher":{"@id":"https:\/\/mycoop.com\/blog\/#organization"},"image":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg","keywords":["brand","logo","mycoop"],"articleSection":["The Company"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/","url":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/","name":"Say hello, New Logo - Mycoop Blog","isPartOf":{"@id":"https:\/\/mycoop.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage"},"image":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg","datePublished":"2019-11-30T14:34:36+00:00","dateModified":"2019-12-09T16:40:58+00:00","description":"We launched a new logo, and starting to refresh our look. We loved our old logo, but it was time to make a change. Let us explain.","breadcrumb":{"@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mycoop.com\/blog\/say-hello-new-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#primaryimage","url":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg","contentUrl":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2019\/11\/Mycoop_New_Logo_Post.001.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mycoop.com\/blog\/say-hello-new-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mycoop.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Say hello, New Logo"}]},{"@type":"WebSite","@id":"https:\/\/mycoop.com\/blog\/#website","url":"https:\/\/mycoop.com\/blog\/","name":"Mycoop Blog","description":"Building life","publisher":{"@id":"https:\/\/mycoop.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mycoop.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mycoop.com\/blog\/#organization","name":"mycoop technologies","url":"https:\/\/mycoop.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mycoop.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2018\/06\/iconlight256.png","contentUrl":"https:\/\/mycoop.com\/blog\/wp-content\/uploads\/2018\/06\/iconlight256.png","width":256,"height":256,"caption":"mycoop technologies"},"image":{"@id":"https:\/\/mycoop.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mycoop\/","https:\/\/x.com\/mycoophq","http:\/\/mycoophq","https:\/\/www.linkedin.com\/company\/mycoop-inc-\/"]},{"@type":"Person","@id":"https:\/\/mycoop.com\/blog\/#\/schema\/person\/75a45c37b57e8e2d908f79d644fc66d3","name":"Mycoop","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mycoop.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e804b42e6f69f28b2e0ab1e6ab89fedf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e804b42e6f69f28b2e0ab1e6ab89fedf?s=96&d=mm&r=g","caption":"Mycoop"},"sameAs":["www.facebook.com\/mycoop"],"url":"https:\/\/mycoop.com\/blog\/author\/mycoop\/"}]}},"_links":{"self":[{"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/posts\/1422"}],"collection":[{"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/comments?post=1422"}],"version-history":[{"count":4,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions"}],"predecessor-version":[{"id":1447,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions\/1447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/media\/1423"}],"wp:attachment":[{"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/media?parent=1422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/categories?post=1422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mycoop.com\/blog\/wp-json\/wp\/v2\/tags?post=1422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}